SynchroStor

Engineering meets design: SynchroStor's brand new look

Simplification of an old logo which still features electricity, heat, cold, cycle diagrams and rotation.

SynchroStor is an engineering R&D business founded in 2017 with the express purpose of developing a cost-effective grid-scale energy storage technology using pumped heat. They would like to simplify their logo, ensuring that it unambiguously implies electricity is involved, reflects circularity of the process, implies a closed cycle, hot/cold to be obvious, contemporary, flat, easy-to-read design, likely to project well on screens, and easy to print on clothing. Read more about SynchroStor.

Project Scope:

Brand Identity

Collateral Designs